Hello Prospective Client,
I look forward to having the opportunity to talk with you personally about your needs and objectives, and how we can best market and sell your home. I’d like to take a moment of your time now to make you aware of some of the key differentiators between myself and the competition prior to our meeting. Perhaps by doing this, we can then focus primarily on your concerns and any questions you may have when we meet in person. It would be my pleasure to work for you and achieve the highest possible selling price for your home, in the shortest amount of time, and with the least inconvenience to you and your family.

Cell: 803-917-1893
Office: 803-765-1200
Fax: 803-343-2726
E-mail: TroyOttRealtor@aol.com

Marketing Differentiators for listing clients of Troy Ott:

Century 21 Bob Capes Realtors, recently awarded the coveted Art Bartlett Award and recognized as having the highest level of leadership, customer service and professionalism in the Century 21 system of 8400 independently owned and operated offices in 46 countries, boasts 14 offices and over 400 sales associates. All of this will work for you!

• Unsurpassed internet presence. With over 92% of all buyers conducting their search through the Internet it’s imperative that I excel here, and I do:
• With my personal website, www.troyott.com , the www.century21.com and www.ColumbiaRealEstate.com websites and it’s affiliate sites, buyers can get details on your property directly. Visitors can register for updates on new listings matching their needs and interests, as well as schedule showings of properties.
• Realtor.com advantages. I offer to all of my listing clients the preferred status of having their home listed as a “Featured Listing”. This offers 500% higher visibility to your home over competing properties.
• Wall Street Journal.com. I am the only agent in our market who offers showcase listings on the website WSJ.com.
• WLTX.com. I have an exclusive online presence with the number one viewed local website WLTX.com. My contracted exposure consists of 96 30-second spots including 672/week on their website and digital cable channels.
• E-cards are synonymous in this market with Troy Ott. My personally managed email roster of Fine Home Specialists nationally and approx. 5000 agents locally have come to expect quality professional photographs of my listings via direct email. I have found this to be one of my most effective forms of marketing.
• Professional Photography and Staging of your home is critical with internet sales and I’ve got the right people doing it. Compare and you’ll agree.
• Lead Router, a Century 21 exclusive provides me access to potential buyers 24/7. Our answering service also provides our clientele access to a person answering the phone 24/7.

Troy's experience and production performance. Now for the numbers:

E-Pro certified, Fine Homes Specialist Certified, and Relocation Specialist Certified. Member of the National Association of Realtors, Greater Columbia Association of Realtors and recognized Life Member Circle of Excellence recipient. I maintain current broker licenses in both North and South Carolina and ensure all of my training is current and leading edge.

My prior affiliation with the Prudential Real Estate organization afforded me recognitions as a Chairman’s Award recipient. Given to only the top 3% of agents within the Global Prudential Real Estate organization of over 60,000 agents. I was also the top listing and selling agent within the Prudential Palmetto Realtors office having sold nearly $30,000,000 million dollars of real estate in a two year period.

I am also one of only three Most Referred Realtors among 5,000 other agents within our MLS market area.

Days on Market: I have had the repeated privilege of listings lasting only days before they have been sold. My personal average days on market for 2006 was 25, well below the market average of 78 days. In 2007, given market changes my personal average days on the market are 45 days vs. the market average of 95 days.

Respectfully, Troy Ott
Broker/Fine Homes Specialist